Selected work
Three projects, start to shelf.
Each of these started as one problem — a menu nobody could read, a brand that vanished in a feed, a coffee shop with no logo — and ended as something a customer could actually use.
Website · Menu system · 2025
Triple J Fast Food
A family-run Dominican-American takeout counter on New Brunswick Ave in Perth Amboy. Open morning to late, delivering across three apps, and running a menu of about sixty items off one griddle.
The problem
The old site was three photos and a phone number. Regulars knew what to order; everyone else called to ask what mofongo was, whether breakfast ran all day, and whether the place was open on a Monday. That’s a lot of phone calls for a kitchen at 8am.
What we did
We rebuilt the site around how people actually order. The menu became a board you can scroll with prices in the open, the food was photographed properly, and the three questions people phone about — what, how much, when are you open — moved to the top of every page.
Branding · Campaign · Social · 2025
The Big Spoon
A soft-serve shop that lives or dies on social. The brief was blunt: make it impossible to scroll past, and keep it readable printed on a cup the size of a fist.
The system
Two colors and one typeface. Black carries the product photos; bright blue does everything that needs to shout. Nothing else gets in, which is what keeps the feed looking like one brand instead of forty separate posts.
Where it goes
The logo was drawn to work at three sizes: a cup lid, a shop window, and a thumbnail. The campaign designs are templates, so the team can announce a new flavor without opening a design file.
Branding · Packaging · 2025
Love & Latte
A neighborhood coffee shop opening on a street that already had two. Warmth was the whole strategy — but without the kraft paper, the chalkboards, or a handwriting font bought off a website.
The drawing
The logo is drawn from scratch, with hearts hidden inside the letters so you notice them on the second look, not the first. It reads on a cup, and it holds its shape three feet wide over a door.
On the shelf
Cups, sleeves, and a heart pattern that fills the space the logo doesn’t. The colors stay cream, off-white and near-black, so whatever’s in the cup — matcha, an oat latte, a cold brew — supplies the color.
Your project is the next one on this page.
We take a small number of projects at a time, so you get our attention. Tell us what you sell and what’s in the way, and we’ll tell you straight away whether we’re the right people for it.
